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What is SEO Copywriting-image

SEO is the means of helping a website appear to its highest possible place in the search engine results page (or else known as SERP), whether that’s Google, Bing, Yahoo or any other.  There are a number of web design and development factors which decides the progress of SEO. However, SEO copywriting involves weaving keywords and phrases that the target audience of a website would use to find you into your website’s content.

SEO copywriting fits into the larger field of search engine optimization which utilizes a range of tactics, including link building, mobile optimization, load speeds, and content strategy techniques to ensure your site is device and user-friendly, promotes unique and insightful content and provides essential details

SEO copywriting is the practice of producing keyword-optimized content that’s designed to appeal to human users and search engine algorithms. Or else, SEO copywriting is writing content that Google can understand. And, at the same time, that content needs to be the type of content that people want to read, link to and share.

SEO copywriting,

  • Contains key phrases — words your target reader types into a search box to find the information she wants.
  • Helps online content rank higher in search results (such as Google.)
  • Drives qualified traffic.

The key phrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus.

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seoschool

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