What is SEO
SEO stands for “Search Engine Optimization”. If described further, it means the process of improving the visibility of a website when people search in Google, Bing or other search engines for products or services related to the particular website. If we describe increasing visibility in other words, it means increasing the quantity and quality of your website traffic.
How does SEO work?
Search engines always want to provide the best service for their users. You must have the experience when you’re searching for something, your search engine magically provides you the results with a long list of web sites which could exactly provide what you wanted to get or know. Have you ever thought of what’s behind that magical list of links? Here you can know how it work.
Search engines use bots to crawl websites and its pages. Those bots go from site to site and collect information about each and every page to put them in an index. That index is like a giant library where the librarian can choose the book, which means the website which exactly can provide the information the searcher wants and provide a list of the most relevant web pages. That index is then fed through an algorithm that analyze and match all that data with your query.
There are a lot of ranking factors that go into a search engine’s algorithm that analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order which the pages should appear in the search results for a given query. In this library analogy, the librarian has read each and every book so that it can tell you exactly which one includes the answer for your question. SEO optimization can be considered as a proxy for aspects of the user experience. That’s the way that search bots estimate what is the capacity of a website or web page to give the things which the searcher is searching for.
You may know in paid search ads; you can pay to increase the visibility. But here you can’t pay search engines to get higher search ranking. That means SEO experts have to put in the work. Content quality and keywords are the main factors of content optimization. Crawlability and speed are the important factors in site architecture.