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Although Google crawls billions of pages. Therefore, it’s inevitable that some sites will be missed. When crawlers of Google miss a site, it’s frequently for one of the following reasons:

  • The site isn’t well connected from other sites on the web
  • You’ve just launched a new site and Google hasn’t had time to crawl it yet
  • The design of the site makes it difficult for Google to crawl its content effectively
  • Google received an error when trying to crawl your site
  • Your policy blocks Google from crawling the site

We never cannot break the relationship of digital marketing industry with Google.  However, there are a selection of free tools that they provide with potentially helpful data. Using these you can will be able to achieve your digital marketing goals.

Here’s a list of ten free Google tools you should consider; You’ll know many, no doubt regularly uses a few, but, in this industry, there’s always something new to try.

Google Search Console

Search Console will give your site a regular service. You can use it to keep everything running smoothly, and spot bigger issues quickly.

Find out if your site has a manual penalty, identify crawling issues and broken links, see how many pages are indexed, download links, test your robots.txt file or structured data, and plenty more, all for free. It’s a peek into how Google regards elements of your site.

Google Analytics

We all know about the frustration of keyword data, taking away some of our most helpful analysis. But, there’s still a huge advantage is having analytics data for your site in order to analyze content, user experience, the success of campaigns and more. In fact, if you’re not using analytics in your digital marketing, you’re behind the competition, no matter what. Google Analytics remains a popular, and constantly evolving tool, though there is increasing competition from alternatives. 

Google AdWords Keyword Planner

Google AdWords keyword planner was significant in last year for itsascertaining keyword volumes (though don’t rely on it for exact numbers), even if other tools are used for generating seed lists.

But new Planner is much more PPC focused than the Keyword Tool it superseded, and the suggested keywords are often so broad as to be useless initially. However, there are ways to still use the Keyword Planner to get excellent data.

Google Trends

Google Trends is still a great tool for comparing traffic for different search terms, including historic, geographic and related terms (in Google’s mind) data. Understanding if a term is a rising or falling element of your topic’s vocabulary is highly valuable for creating enticing content, and available for free.

Google Consumer Surveys

Understanding our audience is key to making a great website that serves their needs. Surveys can cost a lot of money, Google’s Consumer Surveys have a free option for measuring site satisfaction – you can’t deviate from the four default questions without paying, but you can still get valuable data on how users perceive your site and their experience of it. This can be especially helpful when testing a new site design or content category.

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