What are backlinks in SEO
Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
Importance of backlinks
Backlinks can be considered as votes from other websites. Each of these votes tells search engines that your content is worth referring.
So, the more of these “votes” you have, the higher your site will rank in Google and other search engines.
What are the quality backlinks?
A single quality backlink is more powerful than 1,000 low-quality backlinks.
High-quality backlinks likely to share the same key traits.
Trait 1- Come from trusted authoritative websites
What would you select from a backlink from Harvard and a backlink from random guy’s website?
As it turns out, Google feels the same way.
This concept is known as “Domain Authority”. The more authority a site has, the more authority it can pass on to your site through the link.
Trait 2- They Include Your Target Keyword in The Link’s Anchor Text
Anchor text is the visible text part of a link. You want your links to have anchor text that includes your target keyword.
Trait 3: The Site and the page linking to you Is topically related to your site
When a website links to another website, Google wants to check that the two sites are related or not.
Imagine that you just published an article about computers.
In that case, Google will put more weight on links from sites about computer parts, computer hardware, computer architecture or computer shops more than sites about fishing, unicycles, music or art.
Trait 4: The link is a “Dofollow” link
‘Nofollow’ links don’t count search engine ranking algorithms.
Fortunately, the vast majority of links on the web are “dofollow” links.And most of the links that have the ‘nofollow’ tag aren’t that valuable to begin with. As examples, links from these sources tend to be ‘nofollow’
- Blog comments
- Press releases
- Paid advertisements
These links aren’t really helpful for SEO anyway, so it’s not a big deal that they’re ‘nofollow’.
Trait 5: The link is from a domain that hasn’t linked to you before
Imagine that you get a link from Website A and website A links to you again. And again. And again.
Are the 2nd, 3rd and 4th links as powerful as the first one? No.
It’s usually better to get 100 links from 100 different websites than 1,000 links from the same website.