An example – How SEO Works
There’s so much SEO advice out there. But examples are hard to find.
Think that there are two websites as website A and website B.
If we take website A, it’s not responsive enough. It means users on tablets or smartphones will have a tough time navigating and using the site.
If we take website B, however, is responsive, which means a better user experience for tablet, smartphone, and desktop users.
For search engines, it’s an easy decision which website is more friendly: Website A.
Of course, how search engines work is a bit more complicated than that. Today, search engines use more than 200 ranking factors to generate search results, which means a lot of different elements influence your placement in search results.
Having some examples of SEO can help you see what various tactics look like in practice. Let’s analyze some good examples you must know.
- Long tail keyword integration
Key words can be considered as a most powerful factor which rank a website successfully. Incorporating keywords into your written web content, you can communicate to Google which searches your content is most relevant to, helping it rank for them.
When targeting keywords, it’s very effective if we can focus on long tail keywords. Because, longer keywords tend to be more specific, meaning you can reach a more relevant audience and face the competition with other businesses very successfully.
As an example, if our website is about air filters, we can use a long tail keyword like “How to clean an air purifier” instead of using a short keyword like “air filter”
2. White Space
Your website should have an attractive appearance to attract viewers and keep them on the website for a long time. It’s because if your viewers click away from your website without staying there for a considerable period of time, that tells Google to rank you lower.
White space is simply the space on a page that isn’t taken up by text, images, or other visual elements. What do you prefer from a page completely packed with text and a page broken up into small blurbs and paragraphs? Most probably it’s the second one.
3. Compelling tittle tag and meta description
SEO starts with getting your content ranking in Google. Do you think that it will stop there? Exactly no.
Once your content is ranking, you have to convince users that your site is the best one that they should click. If you don’t, you won’t stay high in rankings for long since Google will assume your site isn’t valuable or useful to users.
To gain clicks, you need to give each of your pages a strong title tag and meta description. The title and meta should make it clear what your business is offering and why users should click.
4. Reputable backlinks
When Google ranks your site, one of the things it considers is how reputable you are. If Google views your site as authoritative in your industry, it will rank you higher for sure. Backlinks are simply where reputable websites in your same industry link to your web content. When Google identifies a known authoritative site linking to you, it assumes you’re authoritative too and ranks you higher.
To earn backlinks, you can look for broken links on reputable sites in your industry and recommend that the site replace them with new links to your content.
5. Fast page speed
Did you know that 83% of users expect pages to load in three seconds or less? If your site doesn’t meet this expectation, you’ll have quite a few users to use your site. Then it will definitely give a bad impression for Google and they’ll rank them low.
Here are some tips to improve the page speed.
- Compressing images
- Caching web pages
- Limiting redirects
You can also use Google’s Page Speed Insights tool to find your speed state. Then you’ll receive a score between 0 and 100.
6. Responsive design
Google’s algorithms prioritize mobile-friendly websites. We can confirm that with the 50% mobile traffic coming from mobile devices. Without mobile-friendliness, not only will mobile users not stay on your site, but also Google will rank you low.