SEO is not that hard to learn. All you have to do is be willing to allocate the necessary time and passionate to learn the various concepts in SEO.
You’ll get a clear idea about how to approach the SEO learning process and the path to follow to make it less difficult than it seems.
Let’s assume that a new entrepreneur wants to learn how to do SEO. The problem is, “in theory” doesn’t always mean realistic, or efficient. therefore, many small business owners and entrepreneurs avoid SEO altogether because it seems too complex, or because they simply don’t understand the SEO strategy.
Here are some most important SEO factors you must know. When considering about these ranking factors, it’s a challenge to keep ahead of the latest and most important SEO factors. It’s because of the rapid pace of algorithm updates.
Let’s break SEO down into its basic components. We’ll examine these one by one and determine how complex each one is to learn and master.
Your SEO Learning Journey
It will be a little hard at the beginning because besides SEO you’ll have to familiarize yourself with concepts related to search engines and digital marketing.
This is very important in order to understand the role of SEO in online marketing. Once you pass this phase and start practicing SEO, it will be smoother and easier to manage.
When does SEO Learning stop?
SEO learning never stops. Google is making hundreds of changes to their search algorithms per year and this means that you need to keep enriching your skills and knowledge.
How long will it take to learn SEO?
It depends on the effort and time you will allocate. SEO is not only theory but it’s a highly practical discipline.
The SEO theory will tell you what you should do to make your website SEO friendly but it’s how you apply the SEO principles in practice that will make a difference to your rankings and traffic.
What you should know about SEO in brief
SEO is all about optimizing these potential features of your content.
- Responsive Design
A responsive design, which adapts to whatever device a person uses, is essential for ranking.
If your website isn’t mobile-friendly, then it’s going to fail when it comes to search ranking factors related to usability and accessibility. It happens because search engines like Google use a mobile first index which means its crawlers view your site from the perspective of a mobile user, versus a desktop user,
- High quality, original and unique content
Google pays special attention to your content quality. No matter how optimized your website is, if your content is not valuable, then you can’t expect higher rankings. Also, the content should be up to date and fresh. And about the length of the content, according to the researches posts with 1890 words rank on the first page.
Backlinks or inbound links are like a vote of confidence for your website. Google adds all those votes together and checks if your website deserves to rank in the top 10 results.
If you can get backlinks from high authority websites, you can boost your chances of higher rankings. That’s because by acquiring these links, you’re sending a signal to Google that your content is trustworthy as different websites can vouch for it.
- Search intent
Search intent is simply what a user is looking for. It means the purpose of an online search. It’s the reason why someone conducts a specific search. After all, everyone who does an online search is hoping to find something.