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DIY SEO – (Can I do SEO myself)

Cheap SEO

It can be tempting for small companies to pick the cheapest deal, but let the buyer beware. Often, “cheap SEO” is literally too good to be true. SEO is time-consuming and labor-intensive, so if an agency offers crazy-low prices, they may be cutting corners. Typical prices for “cheap SEO” range from $200 to $500 a month. 

An agency charging so little won’t put in the time to create high-quality content. Creating blog content that performs requires time and relationships with authority building external sites. “Cheap SEO” agencies can’t invest the time or resources into blog content that drives growth. 

Not only does this waste your money, but it could also cause damage to your website. Corner-cutting techniques, known as “black hat SEO,” aim to boost site rankings in sneaky ways such as hidden text, unnatural links, and keyword stuffing.

Google’s algorithms are wise to this kind of practice—and they can hand out penalties like reducing your rankings or dropping your listing altogether. This leads to lost organic traffic, which can impact your revenue.

Not the result you hoped for when you were looking to improve your SEO. Here’s a look at some “black hat” and “white hat” SEO tactics.

Black Hat SEO

  • Duplicate content
  • Keyword stuffing
  • Link farming
  • Cloaking text
  • Blog comment spam
  • Irrelevant backlinks

White Hat SEO

  • Relevant content
  • High quality backlinks
  • Optimized image labels
  • Relevant tag and titles
  • Natural keyword density
  • Content kept updated

Mid-range SEO

So, we know that cheap SEO isn’t worth the risk. Mid-range prices are safer, although you should always do your due diligence and check out the agency’s credentials. For mid-range SEO you can expect to pay between $4,000 to $8,000 a month or per project. 

Typically, mid-level SEO focuses on fixing a website’s existing problems, such as optimizing site architecture and adapting content. It’s suitable for modest websites in fields with lower levels of competition.

High end SEO

If you have a large budget and ambitious goals, it’s worth investing in high-end SEO from one of the top agencies. These SEO specialists have the infrastructure and expertise to offer a comprehensive service at every stage of the process.

This type of SEO is generally employed by large ecommerce websites in highly competitive industries. A high-end agency may be tasked with fixing technical SEO problems, optimizing your analytical tools, or resolving the impact of Google penalties.

Enterprise SEO

Enterprise SEO is an entirely different beast. Whether it’s the size of the site or the size of the business, enterprise SEO calls for more accountability. You’re looking at more traffic, more conversions, and more input from stakeholders. This high level of SEO work means you can expect to spend $30k-1 million and up a month. 

Managing enterprise SEO calls for a change in tactics, not just scaling up small business SEO practices. The processes, mentality, and frame of reference for enterprise SEO require expertise and vision. You need to choose a company that creates a full-funnel strategy delivering long lasting results.

That full-funnel strategy needs to include unique content, high authority digital PR, paid search, link building, and in-depth site optimization—all on an enterprise-level. You can drive a lot of organic traffic to your site, but only if you work with a company that knows what it’s doing. 

Author

seoschool

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