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Why you stopped here? You might search for a flexible and easy way to learn SEO for free. Everyone considered a pro started from somewhere basic. So, all you have to do is follow the below steps and points given.

  1. Understand the goal of SEO

We know that different businesses have different marketing goals. But at the end of day, every company needs to boost their revenue, that’s the main thing everyone expects from SEO. If your website is well improved with SEO, it will definitely rank at the top of search engine result pages. Google and other search engines like Bing use bots to crawl the websites and rank them in an index.

  • Be an expert about keyword

If you know what are the keywords that people frequently search in your relevant field, you can reach your site to a bigger audience. When talking about the keywords, there are two kinds

  • Long tail keywords – These keywords span three or more words
  • Short tail keywords – These keywords hold only one or two words.

As an example, if someone searches “Where to buy a car”, it’s more precise than searching “car”. So, you can appeal to their expectations better. So how can you know what are the top searches related to your field or industry. For that you can use tools like ‘Keywords Everywhere’.

One other thing you can do is, glimpse at the keywords your competitors use, to make your website SEO competitive.

Keywords are central elements for SEO. Being familiar with keyword research is the foundation step in your SEO success.

  • Know the difference between on page and off page SEO

On page SEO and Off page SEO are the two places where SEO happens. In on page SEO, you can directly change something when you learn SEO. But in off page SEO, it is up to other sites.

On page SEO is a topic which is easier to cover and understand. There you manage multiple sections of your pages to get the attraction of visitors and search engine bots.

On page SEO involves formatting (like H1 and H2 tags), keyword usage, navigation, URLs, meta descriptions, and image descriptions or alt text. But there’s a lot more than these little number of factors. And also, it takes a lot of careful work.      

In off page SEO, you have to rely on others’ opinions of your online contents. Things such as links to your website, mentioned posts about your brand and social media marketing contribute to your off-page SEO success.

  • Learn to identify UX signals

UX means the user experience. This UX plays a substantial role in SEO. Modifications to a website should prioritize users, making the design, functionality, and material fulfill their expectations. Algorithms such as Google’s Rank Brain are there to analyze the behavior of users in order to identify what are the user preferences and their level of satisfaction.

The percentage of searchers who click on a search engine result, or the organic click through rate (CTR) is one of the main areas that Google check. It helps to show the relevance and attractiveness of a result compared to others.

Another UX signal which is called dwell time, which means how long someone stays on a page before returning to the SERP, is also recognized by search engines, and it can influence your SEO performance.

Depending on the type of search query, a longer dwell time can demonstrate their interest in your result or show that they have trouble finding a clear answer. The keyword and material can indicate which response is more accurate.

These metrics reflect the condition of your SEO as you make tweaks and seek to optimize. Pay attention to UX signals during your SEO education to elevate your rankings.

  • Learn SEO friendly content creation

The content that you craft for your website — including blogs, informational articles, news releases, and videos — is the most powerful method for you to charm searchers and search engines.

Written content is convenient for search engine crawlers because they’re proficient in sifting through text. They’re looking for a balance of keywords, comprehensive information, and a digestible layout.

It’s very important to keep in mind that search engines also require fresh, original content and penalize results that only duplicate or copy words from other sites. During the process to learn SEO, concentrate on them too.

  • Start link building

There are more than 200 ranking factors in Google. Links are among 3 top most of them. Links from other websites to your pages indicate to search engines how trusted and useful your site is to users across the web.

However, search engines are extremely strict when it comes to questionable link building tactics.

White hat link building means you’re earning the admiration of other industry authorities, trusted reviewers, and the general public. You can construct a beneficial reputation by strengthening your network and boosting brand awareness.

Natural links can also come from guest blogging and requesting links to existing mentions.

Author

seoschool

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